Take the Insight hybrid, which is falling 40,000 units short of even the most conservative estimates inside the company. Outsold 8-to-1 by its Toyota Prius rival, Honda has only managed to shift 19,325 units through November – the company originally targeted sales of 60,000 to 80,000.
Likewise, thus far this year, Honda has sold nearly 20,000 fewer Crosstour models than its biggest competitor – the Toyota Venza, selling just 25,927 units compared to the Toyota’s 43,325. Need we remind you, Honda’s original sales goal for the Crosstour was 40,000 units per year, a number we were deeply skeptical of after first driving the vehicle at its launch last November.
Although it hasn’t been on the market that long, early sales for Honda’s new CR-Z hybrid coupe aren’t any more encouraging. Automotive News reports that Honda had conservatively intended to sell around 15,000 of the two-seat hybrids per year, but so far, only 4,373 have made their way off of dealer lots and another 3,000 are currently sitting in inventory. Thankfully, there is one bright spot in the Honda stable – the 2011 Odyssey. The minivan bowed in September, and it’s performing well against a minivan segment that has heated up with a range of new competitors.
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